Market Entry - Consulting

Market Entry

A well-constructed approach to market entry is crucial to understanding the local business environment, and past market entry strategies for CRCC Asia’s clients have included the following components:

Strategic Analysis and Recommendation

When initially conceptualizing your entry into China, we take into account such critical considerations as developing the correct business structure to suit the market and the appropriate location for your operation. We work with you to develop a sound business plan for assessing competitors, potential partners and localization of product.

Brand Creation

Our team creates a brand and communication plan which includes company literature targeted towards the Chinese consumer, a website, and translation of your company name and slogan. The aim is to equip you with marketing materials and strategy suitable for the Chinese market, in order to connect you with your target audience from the outset.

Registration and Compliance

We arrange for the legal registration of your company with the appropriate levels of government and collate all relevant documentation. We also provide tax advice for foreign operations regarding both company tax and employee tax compliance.

Case Study

CRCC Asia assisted a global corporation entering into a strategic alliance with a Chinese insurance broker, with the aim of providing online insurance to the Chinese domestic market. We began with a detailed assessment of the market and an outline of the existing types and roles of brokers. We then developed a database of over three hundred insurance brokers, from which we shortlisted fifteen that were suitable for our client’s model and interested in developing a relationship with our client.

Our representatives gave cross-cultural training to the company directors prior to their departure for China and accompanied them to all meetings, partaking in negotiations and providing support services such as interpretation and translation where necessary. Following agreements between the two sides, CRCC Asia offered assistance in setting up a Chinese office, recruiting local staff and planning of future operational strategies.

Client comment: “Our three month association with CRCC Asia was extremely beneficial. From doing the ground research to implementation they were always on top of the job. Throughout the time we engaged the company’s services they were always professional, competent and thorough. Their knowledge of the language as well as the Chinese market will be an immense asset to any company that wishes to work in China.”

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