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- China Market Entry
Strategic Analysis and Recommendation- Advice on the correct business structure and location within China.
Brand Creation- Chinese company literature including website, company name and business cards.
Set-up- Registration of company with appropriate bureaucracy and full documentation.
Case Study - CRCC Asia assisted a global corporation to enter into a strategic alliance with a Chinese insurance broker with the aim of providing online insurance to the Chinese domestic market. We began with a detailed assessment of the market and an outline of the existing types and roles of brokers. We then developed a database of over three hundred insurance brokers, from which we shortlisted fifteen that were suitable for our client’s model and interested in developing a relationship with our client.
Our representatives gave cross-cultural training to the company directors before departure to China and accompanied them at all meetings, partaking in negotiations and providing support services such as interpretation and translation where necessary.
Following agreements between the two sides, CRCC Asia offered assistance in setting up a Chinese office, the recruitment of local staff and in the planning of future operational strategies.
Client comment : “Our 3 month association with CRCC Asia was extremely beneficial. From doing the ground research to implementation they were always on top of the job. Throughout the time we engaged the company's services they were always professional, competent and thorough. Their knowledge of the language as well as the Chinese market will be an immense asset to any company that wishes to work in China.”
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