The 2008 Olympics was seen as the confirmation of China’s arrival on the world stage, confirming, if such confirmation were needed, the important role that sport can play in shaping the impression that the world has of a country. Despite this, China has so far made little impact on the global stage in the world’s most popular sport, football, however developments in the domestic game may be about to change that.
The consistent under-performance of China’s men’s football team is something of a running sore, reaching the status of a virtual national joke in a country whose development in other sports has been as rapid as it economic growth and a signifier of its new place in the world, a mark of this is its move from 11th to the top of the Olympic Medal table from 1988 to 2008. By contrast the senior men’s team has only reached one World Cup, on Asian soil in 2002, and failed to score a single goal in their three matches (although this included matches against eventual champions Brazil and semi-finalists Turkey) and we won’t be watching Chinese players at the next World Cup in Brazil either, the team is already out …


