- Sector Overview
- Sample Projects
- Sample Company
- Intern Testimonials for Marketing, PR & Advertising Sector
- China is A Large Market with Big Differences. Per Capita, GDP in Shanghai is over five times greater than in South West China’s major city Chongqing.
- Online marketing is big. In four years, more than 700 million people in China will be watching online video content on Youku with 200 million members.
- Renren, the ‘Chinese Facebook’ has over 30 million active users. This is a huge marketing resource for domestic and international brands alike.
- The Chinese are ‘trading up’. Increasing urbanisation and incomes lead to increasing consumerism, especially in emerging cities like Chengdu and Shenzhen.
Recently, CRCC Asia interns have been involved in the following projects:
- Social Media Optimization project – responsible for increasing the brand value of the company, managing a Facebook and Twitter page and increasing traffic to the company website.
- Planning a corporate award event including the dress-code, corporate award candidacy nomination forms, venue and costs.
- Working on a market research and competitor analysis project for a luxury goods company.
- Integrated marketing campaigns to establish large western brands in China through a social networking site.
Specialism: PR & Marketing
The company is one of the world’s largest independent PR firms with headquarters in New York and Chicago. As one of the first multinational PR firms to enter the China market in 1990, it has offices in Beijing, Shanghai, Guangzhou, Taipei and Hong Kong.
Interns are required to assist account staff across specific practices (Corporate Communications and Public Affairs, Consumer Marketing, Digital, and Technology & B2B).
We have received the following testimonials from interns completing an internship in the Marketing, PR & Advertising sector:
Dopo essermi laureata in discipline della mediazione linguistica ho deciso che per perfezionare il mio cinese avrei dovuto vivere direttamente in Cina per un certo periodo di tempo. Navigando in rete alla ricerca di qualcosa che facesse al caso mio mi sono imbattuta nei programmi di CRCC Asia, mi sono informata e dopo poco ho… Read more
3 Mesi, Pechino, October 2013
“Hi my name is Anisha, I’ve just finished my Masters at Kings College London, I’ve studied China and Globalisation. I am currently working in a Marketing firm, my role includes looking at the Chinese market, helping foreign firms enter into the Chinese market. This involves doing research into a number of different industries, one industry… Read more
2 Months, Shanghai, November 2013
I was a junior at the time and started to feel the heat to land an internship. I began browsing my university’s career center website for different internships. The one that caught my eye was the internship in Beijing, China with CRCC Asia. I’m a business major and the prospect of working in China, the… Read more
2 Months, Beijing, June 2011
“Hi name is Fiona Woodfield, I’m from Wellington, New Zealand where I studied a Bachelor of Commerce at the University of Otago in Dunedin, New Zealand. I chose to work in the Marketing Sector, I’m in the International Marketing Intern at a small handbag design company here in Shanghai. I’ve had a chance to work… Read more
3 Months, Shanghai, January 2013
“I’m from the UK and am in Shanghai for three months doing a Marketing Internship in China. I decided to come to China because the industry is booming and there are a lot of opportunities here.” “I work for an events company based in Shanghai organising private events, as a Marketing Intern I am responsible… Read more
3 Months, Shanghai, November 2012
“Ciao, sono Mirko Barrera, laureato in Relazioni Internazionali all’Università di Bologna. Sto svolgendo il mio Stage in Cina di due mesi con CRCC Asia, dove mi occupo di Marketing e Finance Presso l’azienda Collective Concepts. Di questo stage mi mancherà il mettermi in gioco quotidianamente.”
2 mesi, Shanghai, Settembre 2013
Este mes en Beijing ha sido una experiencia increíble. A nivel profesional, he aprendido muchísimo y he aprendido de un mercado que no conocía, que es el de impresión en 3D. Esta experiencia me ha hecho conocer muchísima gente y me llevo muy buenos amigos. Es fascinante vivir allí y empaparte de la cultura China… Read more
1 Month, Beijing, August 2013
Ya hará casi un mes que he vuelto de Shanghai, y con este tiempo he podido valorar mejor mi estancia y la experiencia. He podido valorar todo lo que el viaje te proporciona en tu presente y en tu futuro. Hacer unas prácticas en Shanghai me ha aportado muchas cosas; en primer lugar, trabajar en… Read more
1 Month, Shanghai, July 2013
To complete my masters I had to intern in a company for at least 2 months. I was living in Spain, I am originally from Brazil, and I had finished my Masters in Marketing in Madrid. The situation in the EU was really bad at the time, thus, it wasn’t ideal for me to return… Read more
2 Months, Beijing, September 2011
My experience in China with CRCC Asia has been a very shaping one. It has really opened my eyes up to all the opportunities in the world and helped me realize that career dreams really are achievable. A large part of this was through meeting and interacting daily with other like-minded individuals on the CRCC… Read more
2 Month, Shanghai, February 2013
“Sto facendo uno stage in una ditta di spedizioni internazionali qui a Pechino, questo stage ha arricchito di molto la mia esperienza lavorativa, sto imparando a muovermi nel campo del marketing soprattutto grazie all’aiuto del mio supervisore qua in azienda. CRCC Asia mi ha aiutato ad organizzare il viaggio qui in maniera migliore di quanto… Read more
3 Mesi, Pechino, Febbraio 2013
I have always wanted to travel. Since I was young I have been fascinated by language, foods and experiencing other cultures. Before university many of my friends took gap years and saw Eastern Europe, South America and some areas of South East Asia. However, I knew no one that went to China. This puzzled me;… Read more
3 Months, Shanghai, November 2012
Firstly I would like to very much thank CRCC for giving me the opportunity for me to broaden my horizons, earn fantastic life experience and meet so many great people in my 3 month internship in Beijing. From the moment I arrived to the moment I left I felt I could always contact CRCC if… Read more
3 Months, Beijing, October 2012
I came across the idea of an internship in China merely by chance. I never actually thought that an international internship was possible without extensive knowledge or contacts in the region. In my final year of my undergraduate degree it was the perfect timing to stumble across an opportunity to differentiate myself from other graduates…. Read more
1 Month, Shanghai, July 2012
In my position in China I worked as a market research analyst at a top tier social networking firm. I also assisted with event planning of large-scale social events. Some of these included a New Years event, retail store opening launch party and Blackberry promotional event. The research projects I got to work on were… Read more
2 Months, Beijing, December 2010
For me, the China experience was more than merely gaining some unique work experience to embellish my CV. It was more about being exposed to a different, broader and less routinised way of thinking. In my two months in Shanghai, I had the chance to meet with interns from countries like England, Brazil, Argentina, Greece, Uganda, Mexico,… Read more
2 Months, Shanghai, February 2012
I arrived in Shanghai in June 2012 right after I had completed my study abroad program in Nanjing. After spending four months in China, I had assumed that Shanghai would be no surprise to me. In a nutshell, I could not have been more wrong. The city itself fascinated me, from its bustling streets that… Read more
2 Months, Shanghai, June 2012
To develop myself further I needed to take myself out of my comfort zone, and CRCC gave me this opportunity by helping me immerse myself in an exciting new culture in a planned and safe environment. My time in Shanghai was well organised, with constant social activities and friendly check-ups to make sure I was… Read more
1 Month, Shanghai, June 2012
Approaching the end of my university course, with CV in hand, I realised that it was missing something. I needed something to differentiate myself, that cutting edge, a spark at an interview with a future employer that others wouldn’t have. Quite a few marketing students had done internships, and that was one idea I had… Read more
1 Month, Shanghai, January 2012
My decision to apply to the CRCC Asia program was based on my interests in China and the desire for an adventure working and living in another country. From this experience I have developed interpersonal and technical skills, such as networking with people of different backgrounds, and applying marketing knowledge in the professional context. My… Read more
1 Month, Shanghai, December 2011
“I worked for a global company called Auditoire, which was originally a French company that is operating in Beijing. My tasks included things such as research projects – a client would come in and I would create a mood board for their event, and I also went to hotels which was good for networking.” “Beijing… Read more
2 Months, Beijing, May 2011
“I worked in a Chinese marketing company called Imagine Displays for two months in 2010. Imagine Displays branded German and US company products in Beijing. I also helped with the website and assisted the Director with organising and attending business meetings.” “CRCC Asia was fantastic at organising events ranging from dinner to nights out to… Read more
2 Months, Beijing, July 2010
“I worked at Christie’s Auction House and was directly involved in all aspects of the one of their biannual auctions. Work tasks included implementation of the auction, PR, advertising and being knowledgeable about the works of art, their expected value and the price they actually sold for.” “The social events that CRCC put on were… Read more
1 Month, Beijing, May 2011
In today’s highly competitive job market for university graduates, I saw the need of increasing my employability before completing my BSc degree in Marketing. I, therefore, contacted CRCC Asia to learn more about their exciting internship opportunities in China, and decided to apply soon thereafter. Upon successfully completing a phone interview with one of CRCC… Read more
1 Month, Beijing, February 2011
What the CRCC Asia program offers is a unique opportunity to explore the cultural dynamism China has to offer, but in a structured environment for those who want to take advantage of it. My time spent in Beijing has been an absolute highlight and it is something I would highly recommend anyone to do. Rather… Read more
3 Months, Beijing, March 2011
The culture shock that I experienced here was major. However, the presence of CRCC Asia, and work colleagues helped me to adapt to living in Shanghai in a very effective way. After living here for two weeks now, I have come to realise that China still does have a lot of the communist traditions and… Read more
2 Months, Shanghai, May 2011
As an Economics student, I took a year out to find my ideal career. The CRCC Asia opportunity arose and after comparing all gap year programmes, the Beijing internship suited my requirements. Beijing has just become the capital of the 2nd largest growing Economy in the world. Whilst living in an environment of recession, unemployment… Read more
1 Month, Beijing, March 2011
Doing an internship abroad was a chance for me to integrate into the business world as most universities present us with just the theory and not so much of a mix with practical in order to stand on our own two feet. I decided to differentiate myself by applying for an internship in China considering… Read more
1 Month, Beijing, September 2010
I worked at a leading Chinese think tank at which I utilised my marketing skills to redesign its website. Whilst my degree is in marketing I also have a well-developed interest in international relations and the energy market, and was able to work in this area as well. For example, during the last fortnight of… Read more
2 Months, Beijing, June 2010
My time in Beijing provided me with the opportunity to work for a prestigious company that operates globally within the sphere of advertising, marketing and PR, and allowed me to gain a valuable insight into its operations in China. The unprecedented growth of consumerism resulting from Deng’s opening up of the economy has as its… Read more
1 Month, Beijing, July 2009
In a world that is becoming increasingly inter-dependent, it would be a crime to pass up an opportunity to experience diversity at its finest. I feel that this internship has given me the competitive edge to thrive in a depressing economic society. I learned how working collectively is just as fundamentally important as working individually…. Read more
1 Month, Beijing, August 2009
“I am doing an internship with a social networking website, as a marketing intern I am doing research and analysis into the luxury cosmetics industry. I love Beijing! It’s such a fast-paced, crazy city, it’s such a friendly place with so many things going on happening every day.” “I think the CRCC Asia program will… Read more
1 Month, Beijing, October 2010
Please view our Testimonials page for more testimonials and reviews which interns have submitted documenting their time in China with CRCC Asia.