“To succeed in this environment, companies must have both the flexibility to adapt and the skills to innovate to keep in step with the Chinese market’s exciting development.” – McKinsey

• A Large Market with Big Differences. Per Capita, GDP in Shanghai is over five times greater than in South West China’s major city Chongqing
• Online marketing is big. In four years, more than 700 million people in China will be watching online video content on Youku with 200 million members.
• Renren, the ‘Chinese Facebook’ has over 30 million active users. A huge marketing resource for domestic and international brands alike.
• The Chinese are ‘trading up’ – increasing urbanisation and incomes leads to increasing consumerism especially in emerging cities like Chengdu and Shenzhen

Sample Projects

Recently, CRCC Asia interns have been involved in the following projects:

• Social Media Optimization project  – responsible for increasing the brand value of the company, managing a Facebook and Twitter page and increasing traffic to the company website
• Planning a corporate award event including the dress-code, corporate award candidacy nomination forms, venue and costs.
• Working on a market research and competitor analysis project for a luxury goods company
• Integrated marketing campaigns to establish large western brands in China through a social networking site.

Sample Company

Specialism: PR & Marketing

The company is one of the world’s largest independent PR firms with headquarters in New York and Chicago. As one of the first multinational PR firms to enter the China market in 1990, it has offices in Beijing, Shanghai, Guangzhou, Taipei and Hong Kong.

Interns will be required to assist account staff across specific practices (Corporate Communications and Public Affairs, Consumer Marketing, Digital, and Technology & B2B).

Marketing Intern Testimonial

André Nordal Sylte
February 2011
1 month
Beijing

Graduate of The University of the Sunshine Coast, AUS

“In today’s highly competitive job market for university graduates, I saw the need of increasing my employability before completing my BSc degree in Marketing. I, therefore, contacted CRCC Asia to learn more about their exciting internship opportunities in China, and decided to apply soon thereafter. Upon successfully completing a phone interview with one of CRCC Asia’s associates, I was informed that I had been accepted as an intern at a multinational marketing agency in Beijing.

I was met by CRCC Asia at the airport in Beijing and transported directly to my accommodation in one of the city’s many dynamic districts. A welcoming pack, which included all the necessary information about Beijing and the internship, had been prepared for all new interns. Throughout the first days, it was apparent that CRCC Asia was sincerely concerned with all of their interns having a highly pleasant, meaningful and safe time on the internship program.

After having a few days adjusting to the immense culture difference, it was time to get down to Chinese business. On my first day of work, CRCC Asia introduced me to my internship supervisor, and I was assigned to a very interesting project right away.

Throughout the month in Beijing, I learnt many valuable things about the everyday life in a multinational marketing agency, whilst experiencing a whole new culture. This has enabled me to make my CV stand out from the crowd of job-hunting graduates, which lead to interviews with four Fortune 500 companies shortly after completing the CRCC Asia internship in Beijing.

I would gladly recommend any aspiring student or graduate to undertake an internship set out by CRCC Asia. I am confident that it will make a significant change to anyone’s future, just like it has with mine.”