In partnership with CAPI Cultural Development Co. Ltd. and Hainan Normal University, CRCC Asia is proud to announce the launch of the Hainan Study-Work-Travel Program (SWT). The Hainan SWT Program will provide Hospitality, Tourism and Travel students and graduates with the opportunity to study Chinese language and intern with a Five Star Hotel in the city of Sanya, southern Hainan, China.
The international tourism industry considers China to be an incredibly lucrative market and as a result international hotels and tourist attractions are improving their services to accommodate the Chinese tourist. The Ritz Hotel, London, recently became the UK’s first hotel to accept UnionPay cards, the Chinese equivalent of Visa, joining Harrods and Selfridges who similarly now accept the Chinese technology. Bi-lingual English-Chinese speakers with proven experience interacting with Chinese clients are few and far between, however, such profiles are highly regarded within the tourism industry both to remove communication barriers and provide an understanding of China’s rich culture.
Hainan’s hospitality and tourism industry has witnessed rapid development in the past five years and by 2020 the island aims to have confirmed its status as a prime location for international tourism. Hainan attracted 22.5 million visitors last year and the island’s tourism industry generated 21.7 billion yuan alone. As a result, Hainan is effectively positioned to continue to attract the world’s most famous hotel resorts, established travel operators and international as well as domestic tourists.
The Hainan SWT Program will combine a ten week intensive Chinese language program at Hainan Normal University followed by a three month internship at one of Hainan’s Five Star Hotels including the Hilton Resort and Spa and Sheraton’s Sanya Resort. A three day trip around Hainan Island is included in the program allowing participants to experience Hainan’s beautiful beaches and landscape.
CRCC Asia Director, Daniel Nivern believes the Hainan SWT Program provides, “an excellent opportunity for participants to acquire an in-depth understanding not only of the hotel sector, but also of Chinese consumer behaviour and Chinese language skills – highly marketable skills for those aspiring to work in the hospitality sector in the UK or abroad.”