700

million people in China watch online content on Youku


China’s largest video streaming site also has 200 million members.
60%

of all billings in Japan are controlled by two advertising agencies


Japanese media giants Dentsu and Hakuhodo are among the world’s largest agencies.
  • A common Japanese marketing technique is to place an advertisement on tissue packets. This simple method will boost a company’s brand recognition.
  • Advertisers spend more money on television advertisements in Vietnam due to the fact that more people in the country have access to a television rather than the internet.
  • People in Vietnam mainly watch advertisements on several different platforms such as Youtube, Twitter and Facebook, causing e-commerce to be on the rise.
  • With an extensive transport network, advertising in Manchester can cover anything from trams to billboards.

Recently, CRCC Asia interns have been involved in the following projects:

Social Media Optimization

Responsible for increasing the brand value of the company, managing a Facebook and Twitter page and increasing traffic to the company website.

Events

Planning a corporate award event including the dress-code, corporate award candidacy nomination forms, venue and costs.

Market Research

Working on a market research and competitor analysis project for a luxury goods company.

Brand Campaigns

Integrated marketing campaigns to establish large western brands through a social networking site.

Sample Company

Specialism: 

PR and Marketing

The company is one of the world’s largest independent PR firms with headquarters in New York and Chicago. As one of the first multinational PR firms to enter the China market in 1990, it has offices in Beijing, Shanghai, Guangzhou, Taipei and Hong Kong.

Interns are required to assist account staff across specific practices (Corporate Communications and Public Affairs, Consumer Marketing, Digital, and Technology & B2B).

Ryan Moley

Marketing, PR & Advertising


Ulster University

Derek Gondwe

Marketing, PR & Advertising


University of Leeds

Delna Karanjia

Marketing, PR & Advertising


University of Birmingham

Abiola Lapido

Marketing, PR & Advertising


University of Essex

Apply and get $1,000 off 2018 programs!


  • Christine Lisowski

    After searching high and low for the perfect opportunity, I stumbled upon CRCC Asia; I am glad I did! The 2-month language and internship program in Beijing was one of the best experiences I've had! ...  Find out more

    Christine Lisowski
    Healthcare & Pharmaceuticals, University of Illinois at Chicago, Chicago, USA
  • Eleanor Wolverson

    The scholarship seemed a perfect way to combine learning new skills and adventure. Many companies look favourably on internships, and the fact that I undertook an internship in China shows that I have a global outlook ...  Find out more

    Eleanor Wolverson
    Business, University of Cambridge, Cambridge, United Kingdom

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